Privacy policy

Responsible for the content

Hamburg Tourismus GmbH
Wexstraße 7
20355 Hamburg

Tel: 040-300 51 701
Fax: 040-300 51 333
E-Mail: info@hamburg-tourismus.de

Managing director:
Michael Otremba

Chairman of the Supervisory Board:
State Secretary Andreas Rieckhof

Commercial Register:
District Court of Hamburg HRB 24469
VAT ID: DE 235323314

Requests and support:
E-Mail: app-support@hamburg-tourismus.de

We cannot guarantee the accuracy of information accessed via links from this website.

Copyright, Liability

The layout of the homepage, the graphics it contains and the collection of documents are protected by copyright. Reproduction of these pages is authorised exclusively for personal use, no alterations are permitted and any reproduced material must not be disseminated or used for public display. All individual documents are similarly protected by copyright; consult each document for further information if necessary. All information on this server is provided without guarantee as to its accuracy. Under no circumstances will liability be assumed for loss or damage sustained through use of the information provided. "'Hamburg Tourismus'" and the Hamburg Tourismus logo are registered trademarks of the Hamburg Tourist Board.

Image data

Photos of Hamburg attractions and events originate in part from the media server of Hamburg Marketing GmbH.

Privacy Policy (last updated: 06/2025)

As the data controller, Hamburg Tourismus GmbH would like to inform you about the type, scope and purpose of data collection and data use when using our app.

Personal data

The Hamburg App collects and uses the following personal data:

Usage Data:

Use of your location data:

We only have access to your location data if you have granted us access through your device's operating system or if you manually provide us with your location when claiming benefits and discounts.

In connection with the collection of your location data - assuming your consent - we also collect the following personal data:

Please note that if you select the option "always" when granting permission to access your location data, your location data will be accessed even if the app is closed. We only collect location data in the Hamburg area. For more information and instructions on how to withdraw your consent, please refer to the section "Evaluation of location data in Hamburg".

Type and scope of data processing as well as the legal basis for data processing in the app

Using the app without a location data

If you have not granted us access to your location data via the operating system of your end device, we will only collect and use the usage data mentioned above. The purpose of the data processing is the provision of the app. The legal basis is Art. 6 para. 1 p. 1 lit. b) GDPR.

Statistical analysis of data, especially location data

If you have agreed to access your location data in advance, we use your pseudonymised data to be able to track the use of the app. In addition, we use the pseudonymized data to evaluate the use of specific offers, services and content as well as your movement within Hamburg. The evaluation is exclusively statistical.

We only collect coordinates of locations in Hamburg and the beginning and end of the stay at this location. A profiling does not take place.

For more information about iOS devices' location feature "Important Places" and how to disable it, go here: https://support.apple.com/de-de/HT207056.

You can deactivate the statistical evaluation of the location data at any time under "Settings" "Send usage statistics".

The legal basis for this type of data processing is Art. 6 (1) a) GDPR.

Use of services

We process your personal data for the transmission of booking requests to us, for the redemption of discount offers at certain tourist locations and to avoid double use of promotional offers. If you use the Hamburg CARD offer, your personal data will be used to check discount redemptions for billing purposes and to avoid multiple redemptions. The legal basis is Art. 6 para. 1 p. 1 lit. b) GDPR.

We also process your personal data as part of the authentication of your usage rights and to ensure the security of our information technology systems. The legal basis for this data processing is Art. 6 para. 1 lit. f) GDPR.

References to our offers

In addition, we process your personal data in order to be able to provide you with information on places of interest or events in your immediate vicinity. The legal basis for this data processing is Art. 6 para. 1 lit. f) GDPR. If you do not want this, please deactivate the location services for this app in the settings of your device.

Use of Firebase / Google Analytics

Our app uses Google Analytics for Firebase, a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”), to analyze the use of the app and to improve our offer.

Purpose of processing

With the help of Google Analytics for Firebase, we collect anonymized information about usage behavior in the app. This includes, among other things

Legal basis

Data processing takes place exclusively on the basis of your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. This consent is obtained via a consent dialog when the app is started for the first time. Firebase Analytics will not collect any data without your consent.

Data transfer to third countries

Google may also transfer personal data to servers in the USA as part of the service. Google is certified under the EU-U.S. Data Privacy Framework. However, we would like to point out that a level of data protection comparable to that in the EU cannot currently be guaranteed for data processing in the USA.

Revocation of consent

You can revoke your consent at any time with effect for the future in the settings of the app. After revocation, no further data will be collected by Google Analytics for Firebase.

Further information

You can find out more about data processing by Google as part of Firebase Analytics here:
https://firebase.google.com/support/privacy

Query permissions through Google Play Store and App Store

Android

Before you download the app from the Google Play Store, you will be asked for the following permissions for the following purpose:

Permission Purpose
Exact location (GPS and network based) Map function and location-based news for sights, statistics to improve the offer, review of retrieved services
Read, modify or delete USB memory contents For storing offline maps and images
Google service configuration read phone status and identity search accounts on the device Features such as receiving push messages and displaying pop-ups about our promotions via Push ID.
Get Internet Data
Get Network Connections
Get Full Network
Access
Get WLAN Connections
Using the Internet and loading new content in the app

iOS

The following permissions are requested before you use the app for the first time with iOS:

Permission Purpose
Location determination Map function and location-based news for sights, statistics to improve the offer, review of retrieved services
Mobile data
WLAN
Using the Internet and loading new content in the app

Forwarding by booking requests

If you wish to purchase services from us, such as purchasing the Hamburg Card, booking tickets for events or other services, you will be technically redirected to the website of Hamburg Tourismus GmbH within the app. In this context, please also note the privacy policy applicable on this page at https://www.hamburg-tourism.de/rechtliches/datenschutzerklaerung/.

In principal no data transfer to third parties

A transfer of your data to third parties does not take place, unless it is external technical service provider, we are legally obliged to do so, or you book services from us, which makes a transfer of your data to the respective organizer or service provider necessary (eg tickets, hotels, other tourist services). The legal basis for the data transfer in this case is Art. 6 (1) lit b) GDPR, as the data transfer is necessary for the performance of the contract.

If external technical service providers have access to your personal data, we have taken legal, technical and organizational measures, and conduct regular checks to ensure that they comply with the provisions of the data protection laws.

Storage period

We store data collected for statistical evaluation for a maximum of two years in order to be able to guarantee meaningful evaluations and comparisons with previous year periods.

In the case of bookings, your data will be stored as long as it is necessary for the execution of the underlying contract or for the enforcement or defense of any legal claims.

Otherwise, we will only store your personal data for as long as is necessary to guarantee and maintain our system security, for a maximum of 2 years.

Your rights

We will gladly provide you with information on whether personal data relating to you is being processed; if this is the case, you have right to access this personal data and to the information listed in detail in Art. 15 GDPR. In addition, you have the right to rectification (Art. 16 GDPR), the right to restriction of processing (Art. 18 GDPR), the right to erasure (Art. 17 GDPR), the right to object (Art. 21) and the right to data portability (Art. 20 GDPR) under the respective legal conditions.

You can withdraw your consent to the processing of personal data at any time. Please note that the withdrawl is only effective for the future.

Without limiting these rights and the possibility of seeking any other administrative or judicial remedy, you may at any time exercise your right to submit a complaint to a supervisory authority, in particular in the Member State of your residence, place of work or place of the alleged infringement, if you consider that the processing of personal data relating to you infringes data protection law (Art. 77 GDPR).

Changes to the privacy policy

We reserve the right to change this privacy policy at any time in compliance with the applicable data protection regulations.

Data controller and contact details

Hamburg Tourismus GmbH
Wexstraße 7
20355 Hamburg

Data Protection Officer

If you have any questions regarding the collection, processing or use of your personal data, for information, correction, blocking or deletion of data, as well as revocation of consent granted, you can contact our data protection officer directly at datenschutz@hamburg-tourismus.de.